Dear Kingsmill and Buckinghamshire & Surrey Trading Standards - why is a UK company STILL using this US health claim? ABF Grain Products uses the health halo of wholegrain to encourage shoppers to buy Kingsmill 50 / 50, making the claim that the product has ‘50% of your daily whole grain in 2 slices’. The Real Bread Campaign contacted the company, pointing out that: > the term whole grain / wholegrain is not defined in UK food marketing law. > the product is sold to shoppers in the UK but, rathe

The Advertising Standards Authority for Ireland is to use artificial intelligence to identify social media posts by influencers that are in breach of the advertising code | Read more: https://bit.ly/41D1jZC | RTÉ News