Since 1907, One Times Square has served as the centerpiece of the New Year’s Eve Ball Drop Celebration, a global moment that is now watched by millions each year. Originally built as the headquarters for the New York Times in 1904, this iconic property in the center of Times Square is transforming into a year-round destination with new experiential attractions as part of a $550 million redevelopment by Jamestown, a global real estate investment and management company and the building’s owner and