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The unusual story of how Gap revived its iconic dancing ads

The unusual story of how Gap revived its iconic dancing ads

Gap's famous dancing ads recently inspired a music video, which, in turn, inspired Gap’s creative team to remake the campaign with a modern twist. Its marketing boss reveals the story behind this most unexpected revival.

The Gap Band Songs

The 10 Best Gap Band Songs of All-Time

The 10 Best Gap Band Songs of All-Time

The Gap Band - Early In The Morning (Official Music Video)

The Gap Band - Early In The Morning (Official Music Video)

YouTubeTheGapBandVEVO

53.4M viewsFeb 20, 2013

LEON RUSSELL, CHARLIE WILSON, & THE GAP BAND - Only Known Live Performance Existing on Video

LEON RUSSELL, CHARLIE WILSON, & THE GAP BAND - Only Known Live Performance Existing on Video

YouTubeThe Church Studio

58.8K viewsMar 24, 2021

Top videos

The Gap Band - Humpin LIVE

The Gap Band - Humpin LIVE

YouTubeTgotSoul

88.6K viewsAug 29, 2010

Humpin'

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Cumberland Gap

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The Gap Band Albums

The Gap Band Greatest Hits Full Album- The Best Of The Gap Band

The Gap Band Greatest Hits Full Album- The Best Of The Gap Band

YouTube70's- 80's Soul Hits

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THE GAP BAND - Sweeter Than Candy 1987 R&B Soul Funk 80s Groove Rare

THE GAP BAND - Sweeter Than Candy 1987 R&B Soul Funk 80s Groove Rare

YouTube80sgroovevinyl

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The Gap Band ~ The Gap Band {full album}

The Gap Band ~ The Gap Band {full album}

YouTubeMusicvegan01

34.1K viewsSep 11, 2017

The Gap Band - Humpin LIVE

The Gap Band - Humpin LIVE

88.6K viewsAug 29, 2010

YouTubeTgotSoul

Humpin'

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Cumberland Gap

Cumberland Gap

428.9K viewsOct 6, 2015

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Party Train

Party Train

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The Gap Band music, videos, stats, and photos | Last.fm

The Gap Band music, videos, stats, and photos | Last.fm

Shake

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YouTubeThe Gap Band - Topic

Gap Band - Outstanding (12" Version)

Gap Band - Outstanding (12" Version)

3.5M viewsFeb 15, 2010

YouTubePierre Richard

Party Lights

166.4K viewsJul 31, 2018

YouTubeThe Gap Band - Topic

Wednesday Lover

970.3K viewsDec 12, 2018

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Gap Band - Humpin'

4M viewsFeb 15, 2010

YouTubePierre Richard

I'm In Love

345.7K viewsJul 31, 2018

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Woman Woman

4.9M viewsDec 25, 2014

YouTubeGary Puckett & The Union Gap - Topic

No Hiding Place

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Gap Commercial - Khaki Swing

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YouTubeSwing Club at the University of Virginia

Understanding Generation Gap

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YouTubePerfect Corner

Early In The Morning

1.1M viewsAug 9, 2018

YouTubeThe Gap Band - Topic

Early In The Morning

605.2K viewsDec 2, 2018

YouTubeThe Gap Band - Topic

I Can't Get Over You

734.9K viewsSep 15, 2018

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Outstanding (Original 12" Mix)

711.7K viewsAug 9, 2018

YouTubeThe Gap Band - Topic

The Gap Band - Outstanding (Live)

196.3K viewsMar 30, 2008

YouTubeJohn Johansson

The Gap Band - I'm In Love

202.8K viewsMar 29, 2013

YouTubeBanafrit.com

The Gap Band ~ Going In Circles

87.4K viewsJan 12, 2015

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Gap Band - Yearning For Your Love

3.1M viewsFeb 15, 2010

YouTubePierre Richard

Season's No Reason To Change

398.8K viewsSep 15, 2018

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David Rawlings - "Cumberland Gap" (Live at WFUV)

147.5K viewsFeb 12, 2018

YouTubeWFUV Public Radio

The Gap Band ~ The Gap Band {full album}

34.1K viewsSep 11, 2017

YouTubeMusicvegan01

The Gap Band - Live In Houston (1981)

353.3K viewsMar 21, 2020

YouTubeReelblack One

Yearning For Your Love

2.1M viewsAug 9, 2018

YouTubeThe Gap Band - Topic

Gap Band performing Outstanding live

472.1K viewsMay 10, 2012

YouTubeKehua247

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