Every piece of Moorcroft pottery passes through at least twelve pairs of highly skilled hands before it reaches completion - and our exquisite baubles are no exception. Cast, tube-lined, painted, twice fired, and everything in between, each one is a testament to the remarkable craftsmanship found within our purpose-built heritage factory. See them sparkle in our beautiful factory shop, or book a fascinating factory tour to witness the magic first-hand. Our shop and museum are open 10:30am – 4:30

From our family to yours 💙 In this special conversation, Will Moorcroft, grandson of founder William Moorcroft, sits down with his son, William Thomas, to talk about a century of artistry, heritage and hope for the future. Few companies can say their craft has passed through generations of the same family, but for Moorcroft, that bond is at the heart of everything we create. 🎥 Watch now and share your own Moorcroft memories in the comments! | Moorcroft

🎄 A first in Moorcroft history… We’re thrilled to unveil the very first Moorcroft Advent Calendar! A true collector’s piece and a celebration of over 100 years of British craftsmanship. Each calendar is handmade, individually numbered, and limited to just 25 worldwide. Inside are 12 surprises, each from our new Moorcroft Heritage Botanica designs. ✨ This is an exclusive release, once the 25 are gone, they won’t be made again. To register your interest please contact us by phone, email, or visit

It's so sad to learn about Moorcroft ceasing to trade after such a...