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Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and …

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Sep 3, 2014 · Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research. You can download every …

Apr 21, 2016 · Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to …

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Apr 15, 2014 · These are real-time changes in social, economic or business climates that can have an immediate impact on the marketing, selling and customer service interactions that …

Nov 7, 2014 · In her recent study on video marketing, the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for …