Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...

The scope of media planners has evolved. This might appear to be as simple as improved efficiency and quicker workflows, ...

Detailed price information for The Campbell's Company (CPB-Q) from The Globe and Mail including charting and trades.

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

People fed up with old style search are turning to AI tools first. A new report from Eight Oh Two shows 37% of consumers now begin with AI rather than a traditional search engine. Many want one ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...