Cinépolis India is expanding its presence in cinema advertising, partnering with digital out-of-home (DOOH) media company ...

Cinépolis India is expanding into cinema advertising with a nationwide deployment of digital screens across its lobby spaces.

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Advertisers will get programmatic buying, campaign optimisation tools and performance data, including impressions, audience ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Compress the promise. Every micro-moment starts with a single-sentence value proposition the brain can process at a glance: ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...