The Center for the Study of Gender and Sexuality offers a fresh take on the viral archetype of the performative male.

Holden believes that adults are so superficial that they simply don’t recognise their own insincerity. He is horrified to ...

The Korean Switch-On Diet promises rapid weight loss by reducing carbs and focusing on proteins, but should you be following ...

Matcha or macho? How matcha’s rise from tradition to trend shaped the performative male and sparked conversations about ...

Cast your mind back to the most viral and bizarre internet jokes of the year. From Chicken Jockey to Jet2 Holiday, we bring ...

It feels impossible to have gotten through the year without being exposed to at least one of those trends. Even missing those ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. This voice experience is generated by AI. Learn more. This voice ...

If you’ve spent any time on TikTok or Instagram lately, you’ve probably seen two trends that, in different ways, show how our culture talks about men. One features young men competing in “performative ...

From Bill Belichick and Jordon Hudson in Kenan Stadium to Tinder pop-ups and Lee Roberts handing out coffee in the Pit during finals last semester, UNC was full of peculiar moments this year. These ...

Every day I keep hearing about these performative men drinking their matcha lattes, with their Labubus, reading feminist literature in public, listening to *checks notes* music that’s for GIRLS ONLY ...

The Macy's Thanksgiving Day Parade has been going on since 1924, and this year a new cast of characters will join the celebration. This year, the widely televised parade will be featuring Pop Mart's ...

A global sensation gets her moment at the Thanksgiving Day parade. By Alyson Krueger “I was so upset that I didn’t get to see her,” said Alena Chuchen, a seventh grader who lives on the Upper East ...