Ceiba, Puerto Rico — A U.S. naval base in Puerto Rico that was closed more than 20 years ago is now back in operation as the United States builds up forces in the Caribbean ahead of possible military ...

The superstar began his 30-day stint in his homeland. Here are all the songs he performed. By Isabela Raygoza Associate Editor, Billboard Español History was in the making on Friday night (July 11) as ...

When a tech company can’t hire enough developers because Google and Amazon are snatching them all up, PR steps in to build an employer brand that positions them as the more interesting, innovative ...

Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Online influencers have shaken up the way brands communicate with audiences, and PR needs to take the lead. It’s understandable that some in the industry might feel unsure whether PR should take ...

Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down to become CEO at Influence while Rachel Hosseini and Grace Topalian are being upped at PR Machine ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Puerto Rico's tourism industry is booming, but it's causing environmental and cultural concerns. Efforts are underway to promote tourism beyond San Juan, encouraging visitors to explore the entire ...

2022 was yet another year of waiting for a “return to normal” that never entirely arrived. But the best agencies are the ones that can ride out change and take advantage of even adverse times. Here ...

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...