Replace traditional charts with work charts. Instead of mapping people and job titles, focus on mapping workflows, tasks and value streams. This enables teams to work dynamically. Once you identify ...
Brand USA has debuted the most ambitious global tourism marketing campaign in its history during this week's Brand USA Travel Week U.K. and Europe in London. Titled "America the Beautiful," the ...
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data ...
Annayah Prosser does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
The state of pharma’s chief marketing officers part 2: Being an ‘innovation catalyst’ for creativity
In the not too distant past, pharma lagged behind consumer advertising’s ability to churn out cutting-edge creativity. Weighed down by the regulatory, safety and compliance aspects that are par for ...
Apoorv Agrawal, a partner at Altimeter; Eric Glyman, the CEO of Ramp; and Anuj Mehndiratta, a partner at Thrive Capital discuss with the WSJ Leadership Institute’s Steven Rosenbush what they think ...
Roberto Stanichi has been promoted to the newly created position of Executive Vice President and Chief Global Brand Officer to lead Mattel’s global brand organization. Lisa McKnight, Executive Vice ...
Ayaz will lead the division, while Ryan adds direct to consumer to her TV portfolio. By Rick Porter Television Business Editor Disney Entertainment is restructuring its marketing division, with ...
Asad Ayaz and Shannon Ryan (Disney/Frank Micelotta/Jennelle Fong) Disney is shaking things up in its marketing division as it prepares to fully integrate Hulu into Disney+, with chief brand officer ...
Last month, my friend Amy, a midlevel marketing manager at a Fortune 500 company, had her entire junior analyst team “restructured.” The official reason? “Strategic realignment.” The real reason? AI ...
What just happened? Intel is preparing for a major transformation of its marketing operations, marking a significant shift in how the company approaches customer engagement and internal organization.
Building a good saas org charts is super important for companies that want to grow. It’s not just about having people in boxes; it’s about making sure everyone knows what they’re doing and how they ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback