Abstract: In this paper, we study a secure integrated sensing and communication (ISAC) system employing a full-duplex base station with sensing capabilities against a mobile proactive adversarial ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, has expanded its capabilities with a new integrated communications department. Allison ...

Customers today don’t interact with brands in separate boxes. They see your social posts, read about you in the news, click your ads, get your emails, and visit your website – sometimes all in one day ...

Some Democrats are accusing Defense Secretary Pete Hegseth of curtailing Congress’s oversight role with his recent order instructing Defense Department personnel to coordinate all interactions with ...

Abstract: In integrated sensing and communication (ISAC) system, achieving signal-level integration is essential but challenging, as direct amalgamation of communication and sensing signals confronts ...

At the University of Dayton, we have an incredible story to tell. And it's important that when we speak about ourselves, we speak with one voice. We need to speak in a way that makes others understand ...

Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles at global banking, financial services and now higher ...

Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as ...

ABSTRACT: The present research identifies and explores how Apple Inc. made efficient use of social media marketing tactics in creating a buzz around the release of the new iPhone 15 using leading ...