Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

1Preventive Medicine, Veterans Affairs Loma Linda Healthcare System, Loma Linda, California. 2Loma Linda University School of Public Health, Loma Linda, California.

Verve has partnered with business, consumer and location intelligence firm CACI to develop Fresco Live, combining the former's VIPS (Verve Intelligent Personas and Simulations) with the latter's ...

BURLINGTON, Mass.--(BUSINESS WIRE)--Precisely, the global leader in data integrity, today announced the launch of its PSYTE™ US geodemographic segmentation data product, providing easy-to-understand ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Generative AI is a phrase that will have crossed most marketers lips over the passed 12 months. The potential it has to change the ways marketers work – for better or worse – has been discussed ...

Precisely has launched PSYTE™ US Geodemographic data. It delivers a new level of context for finer-grained location-based targeting and decision-making. It brings 12 lifestyle groups and 63 mutually ...

New segmentation data product, supercharged by the PreciselyID, helps provide premium levels of context for confident location-based targeting and decision-making BURLINGTON, Mass.--(BUSINESS ...

Precisely, a data integrity solutions provider, today launched PSYTE, a U.S. geodemographic segmentation data product for the classification of populations in target geographies across all 50 U.S.