We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Much of the world we live in is artificial and there are forces in the world that take advantage of our psychological / emotional vulnerability. AI is a ...

An overview of the Colorado Privacy Act (CPA), including consumer rights, controller and processor obligations, general ...

Explore why Gen Z, the largest consumer generation in India, has no default brands and how their choices are influenced by ...

Regulators aren't asking "do you have an opt-out link?" They're asking “was the language easy to understand?” and "what ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.