Sergey Brin is joining his Google co-founder, Larry Page, in reducing ties to the state where they built their fortunes.

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Search engines transformed health information access, and LLMs offer a new avenue for answering laypeople’s questions. Objective: We aimed to compare the frequency of use and attitudes toward LLMs and ...

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...