Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

The University of Colorado’s athletic department is projecting that it will run a $27 million deficit during the current fiscal year ending in June 2026, in addition to needing $11.9 million in ...

NEW YORK - Mark Leiter Jr.'s somewhat turbulent Yankees tenure has reached an end. On Friday, the Yankees non-tendered the Toms River, N.J., right-handed reliever instead of paying him roughly $3 ...

Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, marketers have made many strategic decisions ...

Mercor ended a major AI training project for Meta, cutting thousands of contract data labelers. Contractors who were cut loose said they were then offered similar work on another project for lower pay ...

CISOs still struggle to prove the value of their security programs using metrics that their business leaders so desperately seek. For most organizations, cybersecurity has always been seen as a cost ...

As developers celebrate a deal to bring a multibillion-dollar data center campus to southeastern Michigan, DTE Energy has asked state regulators to sign off on its plan to provide power to the massive ...

Kyle Tucker is the clear jewel of this class. He has an unmatched combination of youth, track record, upside and pedigree. If a bidding war erupts, he may out-earn this projected contract by a wide ...

The Detroit Tigers and star pitcher Tarik Skubal reportedly have a big gap in their contract talks, and a recent report revealed just how low the Tigers' initial offer was. Per Jon Heyman of the New ...

There’s been more news recently about the driver-surveillance company Flock. The company has recently been feeling the heat after the revelation that data from its national license plate scanner ...