Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Animals caught acting like humans in hilarious ways. What made Bengaluru techie sell her home, plots and give nearly Rs 2 crore to scammers India closes visa application centre in Dhaka amid ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

We were all taught to be kind to our fellow humans. We all believe that kindness is a net positive for society as a whole. But as we go through life, we realize that there is a considerable gap ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...