In an under-penetrated market, Hopscotch targets share growth while maintaining brand identity, leveraging strong capital and ...

Predictive analytics powered by AI helps brands tailor marketing in real time, boosting click rates, cutting costs, and ...

Netflix has always known how to keep the internet talking, but with Stranger Things entering its final chapter, the streamer ...

As Gen Z prioritises meaning over metrics, brands need to focus on their true impact rather than the frequency of their posts ...

Neha Kulwal is a dynamic business leader who brings over a decade of business and marketing expertise to her role as the ...

Featuring some of India’s most influential creative minds, the episode discusses television’s role as a statement medium for brands seeking national impact.

Prior to this, he served as head of Engineering at the company and has held leadership roles including senior vice president ...

The association aligns with the brand’s focus on younger consumers navigating personal change, identity and self-expression ...

Before this role, he spent over six years at Adfactors PR as senior vice president, co-leading strategic communications and ...

This marketing association is intended to increase visibility for the Optimals range and connect with skincare-focused ...

The Public Relations Council of India (PRCI) has appointed Dr T Vinayakumar as chairman of its Governing Council. The ...

Chinese smartphone brand Realme has announced that it will be integrated into Oppo as a sub-brand, as part of a move aimed at ...