Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...

Detailed price information for Siriusxm Holdings Inc (SIRI-Q) from The Globe and Mail including charting and trades.

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...