Earlier this week, The Trade Desk announced that leading publishers including AccuWeather, BuzzFeed, the Guardian, Hearst, ...

TTD gains early publisher backing for OpenAds, a new transparent auction model aimed at improving trust, signals and efficiency in programmatic advertising.

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

The Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January, allowing prescription drug and prescription drug service ads in select markets without Google certification while ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

A React-based dashboard for analyzing programmatic open auction reports and calculating average CPM by hour for dynamic floor pricing. A timestamp column (auto-detected if column name contains "time", ...

Transparency in media-buying auctions based on technologies that few understand has become one of the most sought-after fundamentals for the advertising industry. While the Media Rating Council (MRC) ...

NEW YORK, NY, UNITED STATES, September 2, 2025 /EINPresswire.com/ -- Rise, the AI-powered programmatic auction management company transforming digital monetization ...