Shashidhar Sharma, Head - Programmatic & Ad Operations at WPP Media, has moved on from WPP Media after a 5-year stint with ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...

has left WPP Media after serving as its head of programmatic and ad operations for five years since 2021, as he announced on ...

Viant announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

GeoEdge, the global leader in malvertising protection, is proud to announce a strategic partnership with Carty, a ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...