SAN JOSE, Calif.—Roku has announced a strategic product and commercial partnership with Unity that aims to help mobile app businesses easily expand their app install campaigns to TV streaming ad ...

Since the start of the year, video game software company Unity Software’s ($U) shares have surged over 100% to reach about ...

The mobile app ecosystem has developed rapidly with greater penetration of smartphones and the increase in mobile gaming. Due to the pandemic, user engagement has risen rapidly as more users play ...

Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

A year after going public, app growth and monetization agency AppLovin submitted an unsolicited proposal today to buy the game engine Unity in a deal worth $20 billion. But there's a catch: Unity ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Unity Technologies has launched an update that makes it easier to insert augmented reality features into native mobile apps and games. The update for Unity 2019.3 comes after Unity announced its AR ...

Unity announced this morning that it is committed to its merger with ironSource and will reject AppLovin’s $20 billion proposal. Last month, the news broke that Unity — a widely used game engine — ...