The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

Mobile, tackles one of the biggest questions at CES: what does a strong media strategy look like in the age of AI? With T-Mobile reporting $81.4 billion in revenue and serving 140 million subscribers, ...

Eating disorders like anorexia and bulimia are equally as detrimental to the mind as they are to the body, and they can lead ...

Academics today, around the world, are confined by the way their research output is measured. Indicators that count the ...

Terahertz (THz) radiation, which occupies the frequency band between microwaves and infrared light, is essential in many next ...

WPP Media Sports brings media, partnerships, content and analytics under a single structure to reflect changing fan behaviour ...

Spotter, a partner to some of the world’s largest creators, has announced a strategic partnership with Comscore, the ...

Some coincidences we can accept as random happenings, but then there are other coincidences that are just too tragic, poetic, ...

Artificial Analysis overhauls its AI Intelligence Index, replacing saturated benchmarks with real-world tests measuring ...

The solution brings to offer testing capabilities tailored to the unique optical and physical properties of hollow core fiber ...