Physicists have transformed a decades-old technique for simplifying quantum equations into a reusable, user-friendly "conversion table" that works on a laptop and returns results within hours. When ...

A century on, physicists still disagree on what quantum mechanics actually means. Nature recently surveyed more than a thousand researchers, asking about their views on the interpretation of quantum ...

NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

The U.S. Supreme Court heard oral arguments on Oct. 7 in Chiles v. Salazar, a challenge to Colorado’s 2019 law prohibiting licensed health care professionals from providing so-called conversion ...

A popular internet cartoon depicts a young woman standing in front of a priest. “Father, I’m lesbian,” she says. The priest responds, “Ask God for help to cure you from that sin!” The woman falls to ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Sven, a sales leader, received a call from a major customer who was furious. Their order arrived late, the product was damaged, and to top it off, their invoice didn’t reflect the volume discount ...