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In a groundbreaking announcement at CES 2026, Zeta Global has unveiled a strategic partnership with OpenAI to enhance its marketing platform, Athena by Zeta™. This collaboration aims to integrate ...

This distinction is important because marketing is not a static discipline; it continually evolves.

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The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still ...