British racing authorities undertook two major marketing efforts last year to grow the sport. Both point to ways that their ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

These three approaches can help resolve past marketing regrets often labeled as New Year’s resolutions. Doing the same thing ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

A multichannel strategy can lift revenue and reduce risk, but only when the right systems keep operations from slipping into ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

The world of hiring has transformed, and digital recruitment is at the forefront. This article provides a clear roadmap for HR professionals, hiring managers, and business owners looking to attract ...