The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

DAVENPORT, Iowa (KWQC) - The Quad City Engineering and Science Council hosted 22 teams at the Putnam Museum for the 2025 FIRST LEGO League qualifying events. Students ages 9 through 14 showcased their ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Kia’s low-cost electric SUV continues to impress. The EV3 may be small, but it’s already having a big impact on brand sales.