Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

In my grad school days, in a writing course, one professor—a Pulitzer Prize winner—made it clear: before we crafted a single word, we had to complete a story plan. It was a non-negotiable step. The ...