Gen Z is feline this trend. “Calico hair” — a dye job inspired by the black, white, and orange patches that appear on calico cats — is suddenly all the rage with Zoomers looking to stand out from the ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

When we’re kids, one of the first ways we can differentiate ourselves is by answering a simple question: What’s your favorite color? It’s such an innocuous question, and yet the answer has endless ...

Wild Color Of The Year Reveals: Brands Chase Gen Z With Bold Content Paint companies are ditching simple Color of the Year reveals for viral spectacles. Case in point: an influencer who transforms her ...