First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

As Founder and Managing Director at The Agency, Arleigh works with leaders to amplify their company's story and drive measurable results. It’s no secret that strategic communications play an integral ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

The sweeping tax and budget legislation recently passed by Congress, dubbed the “One Big Beautiful Bill” by its supporters, is poised to hit vulnerable communities hard. As reductions to public ...

The modern battlefield extends beyond physical terrain; it encompasses the information environment. For Infantry and Armor leaders, a nuanced understanding of social media and its impact is no longer ...

Graduates from the strategic communication program are well prepared for a variety of career paths and for potential further education in a graduate program. Our students can work in a variety of ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...

Are you looking to work in public relations, digital media, social media, and other strategic communication-related positions? If you have earned a bachelor's degree in any background, consider a ...