Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Segmentation, an established concept, continues to deliver value across multiple disciplines. We are all likely familiar with the concept of market segmentation that is defined in Wikipedia as “a ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

If you’re looking to improve your skills in creating Excel charts and transform how you visually represent data, this guide by Simon Sez IT is an excellent resource. It covers everything from reliable ...