When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product.

Lisa joined CNET after more than 20 years as a reporter and editor. Her coverage of AI ranged from a hands-on with OpenAI's empathetic Advanced Voice Mode to in-depth explainers on LLMs, ...

For decades, the way we find information on the internet changed only in small ways. Doing a traditional Google search today doesn't feel all that different from when, in the 1990s, you would Ask ...

As the race for artificial intelligence dominance continues, OpenAI is planning to launch a new AI-powered search engine next Monday – just a day before Google holds its I/O conference, where it is ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

So far, 2025 has already been littered with posts questioning the value of investing in SEO in the new world of AI, where users can get direct answers to their questions. I want to offer a more ...

Who (or What) Searches the Search Engines of the Future? Award-winning team introduces a cost-effective method to redesign search engines for Artificial Intelligence AMHERST, Mass. – The internet ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...