Discover how simple random sampling ensures accurate and unbiased population research, offering efficiency and fairness over ...

UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. The group has been formed as part of the ...

verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...

It's not feasible to contact every member of the population, so only a sample, or a subset, of that population is included when conducting statistical research. The assumption is that the sample is ...

Ocean Optics reports on how spectroscopy revolutionizes research by utilizing light to analyze materials, improving accuracy ...

A recent study from the MRS Representation in Research steering group found no cost penalty or negative impact on research results when inclusive parameters are included in nationally representative ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Low statistical power undermines the purpose of scientific research; it reduces the chance of detecting a true effect. Perhaps less intuitively, low power also reduces the likelihood that a ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...