Public Service Advertising firm PlowShare on Thursday announced the launch of a programmatic trading desk, dubbed Harvest RTG, for non-profits. Some PlowShare clients include Girl Scouts, American Red ...

Independent trading desk Accordant Media uncorked on Friday a consolidated offering called Audience Targeting System (ATS) designed to make programmatic trading more accessible to direct market ...

Last month’s advertising festival in Cannes featured a notable panel discussion with senior executives from four of the world’s most important agency trading desks and agency-owned programmatic ...

The Trade Desk Inc (NASDAQ:TTD), a leading independent demand-side platform in the programmatic advertising space, continues to outperform expectations and maintain its strong market position. As the ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly ...

The Trade Desk (TTD -7%) is trading lower following its Q3 earnings report, despite delivering one of its strongest quarters in years. It has been a roller coaster few months for TTD. The stock sold ...