Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it’s ...

Programmatic advertising can be effective for boosting brand awareness and keeping up with the metrics of your business site. Avoiding fraud while using programmatic advertising and making a blocklist ...

Programmatic advertising has changed the game for small and medium websites. The practice has already at the center of marketing strategies of small and medium publishers, and it has opened the door ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach $12.9 billion by the end ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know where to start, will find this week's feature handy. James Sampson, DataXu's Asia-Pacific ...

Opinions expressed by Entrepreneur contributors are their own. As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the ...

Native advertising has rapidly emerged as an exciting way for advertisers to engage with consumers, and offers an interesting new revenue stream for publishers. Native emerged out of a desire for ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...