Video demand-side platform TubeMogul reported that more than 20% of global spend running through its platform in the second quarter came from mobile, programmatic TV and display ad formats. Mobile ad ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels, LG’s free ...
LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...
A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, ...
“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...
The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...
New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.
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