“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at STAQ. Google has said that programmatic TV is more ...

Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

LONDON--(BUSINESS WIRE)--ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform ...

Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Rachael Power writes for TechForge ...

With online video driving higher unduplicated reach and ROI for Mondelez, the marketer has made a big commitment to programmatic to improve the effectiveness of online video buys across screens. The ...

AOL is to unite its programmatic offerings into a single, screen-agnostic platform – AOL One – as it looks to crack down on the amount of “technology tax” in the programmatic supply chain. The ...

Cooler Screens, which is creating the world's largest in-store digital media platform, unveils a partnership with Place Exchange for programmatic ad buying opportunities of in-store media for ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...