At the Programmatic Insider Summit last month, Bret Leece, local chief analytics officer at Initiative, noted that programmatic is changing the nature of relationships between buyers and sellers, ...

In 2014, American Express boldly declared in an RFP to ad tech vendors that it wanted to programmatically transact 100% of its then $128.5 million display budget. Though the statement was later ...

A lack of clarity and concrete information from the military is hindering the process to produce a new Marianas Islands Range Programmatic Agreement, government officials and community members said.