In recent years, buyers have flocked to private marketplaces to avoid the fraud, hidden fees and low-quality ads they saw in the open marketplace. Agencies created a network of auction-based private ...

In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header ...

Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

Solution leverages the same machine-learning-based technology that has powered EX.CO's success in online video for global media companies NEW YORK and LONDON, Jan. 6, 2025 /PRNewswire/ -- EX.CO, the ...

Programmatic auction volume rose a significant 151% year-over-year worldwide, per Accordant’s Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North America rose ...

We all know that the days of programmatic being a novelty on the publishing scene are long gone; we’re now in a boom phase. What we’ve been witnessing over the last few years is a proliferation in ad ...

In the early days of programmatic, full automation of media buying was considered the backbone of the channel. In other words, simplicity induced enormous initial growth: the highest bidder in an open ...

Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you think of the term “media buying,” what comes to mind? The old days of hopping on ...

In a few weeks, ESPN will begin selling some ads for its SportsCenter highlights show through a Web-based auction, instead of the old-fashioned yet enduring methods such as taking orders over the ...