Oracle (ORCL) has unveiled the world’s first ad measurement technology for 3D in-game environments. The technology will make it easier for advertisers to measure the performance of their advertising ...

You know how Oracle likes to tout that its servers are so much faster, better, cheaper than IBM's? Well, some of those claims, made in advertisements, have landed Oracle in hot water. Again. On ...

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company ...

Oracle's decision to shut down its advertising business, despite its substantial revenue contributions, reflects broader challenges within the digital advertising sector. The move — due in part to ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 10 min 28 sec ago By Garett Sloane - 1 hour 25 min ago By Jade Yan - 2 hours ago By Ad Age Studio 30 - 5 hours 47 ...

SAP, the world’s largest maker of business management software, contacted Oracle Corp. about advertisements it said copied its own, SAP spokesman Herbert Heitmann said. “We need to see how they ...

Oracle has announced that it is acquiring ad measurement firm Moat for an undisclosed amount as part of its push into the media and marketing sectors. Founded in 2010, Moat allows advertisers and ...

Hundreds of thousands of Grok chatbot chats, including sensitive data, were exposed on Google after xAI’s share feature leaked them. AI is rapidly moving beyond creating static videos to generating ...

Oracle says it wants to help big marketers prove that their ads work. The company is betting that its acquisition of Moat gives it a leg up on competitors. Oracle says it can tie real-world actions ...