As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

Artificial intelligence (AI) must become about "us," not about "I" -- how to make the world better. How to ensure privacy. Shifting from "us" to "I" requires a multifaceted approach for the collective ...