Discover how the minimalist skincare revolution and K-beauty science deliver a radiant, healthy glow with fewer steps.

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

From collagen-packed products to minimalist routines and K-Beauty innovations, these 5 skincare trends are set to define 2025. If you're searching for a product promising youthful skin, you've most ...

ICYMI, Brenda Song collaborated on a makeup tutorial with the internet's favorite minimalist beauty brand, Merit. In the video, she reflects on her Y2K beauty blunders, her modern aesthetic, and what ...

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ -- GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream ...

People who are simplifying their routines can use it morning and night as their hydration step. Those who still enjoy actives like vitamin C, azelaic acid, or retinoids can slot the serum in without ...