Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...

Larkburger, the Colorado-based, fast-casual burger utopia, is asking its fans to help name its new customer loyalty program, a program that will reward burger hounds with discounts, perks and ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...