Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. I still remember how exciting it was when I finally figured ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

The travel and tourism industry thrives on inspiration, discovery, and experience. While increasingly being challenged by social media and friend & family referrals, the first point of discovery for ...

When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...