Whatnot’s live shopping boom is reshaping fashion retail: hosts replace product pages, returns become content, and trust is ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

While digital live shopping has been popular for years in Asia, the phenomenon has only recently begun to take off in the U.S., thanks in large part to the rise of retail disruptor Whatnot. The ...

(Bloomberg) -- Kim Kardashian logged onto TikTok earlier this month and did something new: Tried to sell pajamas, slippers and matching sweat sets like the host of an old-fashioned TV infomercial.

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s wildly successful live shopping model to America. Small businesses are hiring ...