iPhone models, including the latest iPhone 12 and iPhone 13, offer various high-end features that could make consumers want more. A shopper ltries out the new Apple iPhone 6 at the Apple Store on the ...

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers Forcing app downloads when a user is trying to complete a transaction ...

Customers can be wary of downloading too many fashion apps, making it difficult for newcomers to crack the format. Perhaps giving them a preview — with no upfront commitment — might be a better way ...

Apple introduced App Clips in 2020 with iOS 14. The idea was to let developers share a part of their app with users, who can experience the functionality of an app without installing a full version.