It was back in August that a fan snapped a short video of Harry Styles walking arm in arm with Zoë Kravitz. Since then, the couple has been seen together, and she’s even reportedly introduced him to her friends and her famous dad, Lenny Kravitz, which would seemingly indicate the relationship is at least somewhat serious.

Here are the marketing moves that would transform Styles’ comeback from a traditional album rollout into a cultural reset.

Harry Styles and Zoë Kravitz‘s relationship is reportedly growing stronger as new alleged details of their romance emerge. Insiders claim that the actress has begun to call the pop star her “soulmate.

Harry Styles received the seal of approval from his girlfriend Zoe Kravits' father, Lenny, on the announcement of his fourth studio album.The One Direction alum is making his musical comeback