Against the backdrop of multiple data privacy violation lawsuits against tech companies and increasing government regulations on data collection, Google announced new settings that gives marketers ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...