So you're watching volleyball, and you get it, the six players on the court rotate every once in a while after a point and before a serve. But, why? Where? In what order? Where can they go after they ...

In this morning's post ("Help! My Customers Don't Get it"), I published an email from a former BNET colleague where he complained about getting assigned to low-level contacts in his larger prospects.

This week I'd like to share my knowledge and views on something I've had a lot of experience with and that applies to all media -- positioning. Positioning is extremely important in all media and to ...