Emotional design is the secret sauce of many successful products. It can make all the difference between a good product and one that users talk about to everyone. Think of a digital product you love ...

Brands should be designing experiences that make people feel loyal and empathetic towards them. To do that we need to understand how the user interface (UI) we create provokes and influences emotion.

In the contemporary design world, Shuyi Liu and Yachu Feng have showcased how deep emotional intelligence, mindfulness practices, and innovative technology can be integrated into optimized design ...

Humans are rational beings. But we are also driven by emotions. How many times have you picked up a bag of chips or a chocolate bar at the convenience store just because they looked appealing? It is ...