We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

The data converter has acted as the bridge between the analog (real) world and the digital world for a few decades now. Starting with discrete elements that took up multiple rack spaces and burnt lots ...

Communications receiver architecture has evolved slowly over the years. The most common and successful configuration is the superheterodyne architecture, which translates the incoming signal to a ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

This file type includes high resolution graphics and schematics when applicable. Author’s note: Early in my engineering career, I accepted a research project to characterize light transmission ...